Management Team

Jim Heffernan

Jim Heffernan, Chairman & CEO

Jim is a finance executive in Silicon Valley with over 30 years experience in semiconductors, computers, software and the internet. He has served as the CFO or senior financial officer for several private and public companies. As a co-founder of five start-up companies, he has raised over $150M in private funding and over $450M in public funding in four public offerings. Additionally, Jim has also been on the Board of Directors for several public and private companies. Jim has a BS and an MBA from Santa Clara University.


Shannon Hawker

Shannon Hawbaker, Vice President Finance & Administration

Shannon is focused on building the administrative and financial structure necessary to support WaterPulse’s growth. She is a global finance leader with experience and discipline gained in technology and medical device industries and an entrepreneurial spirit to drive results. She brings significant operational finance experience gained from leadership roles at ThermoFisher Scientific and Medtronic, as well as entrepreneurial skills gained from building two startups, most recently NEO Unmanned Solutions. Shannon started her career at PricewaterhouseCoopers. She is a CPA and has an MBA from IMD in Switzerland.


Pat Beare

Pat Beare, Vice President, Strategic Accounts

Pat has more than 25 years of sales management experience in consumer goods and the horticulture industry. Pat’s sales experience to large, international retailers includes working with and supporting the needs of Walmart, Home Depot and Lowe’s to accelerate their growth in their lawn, garden and live goods product sales. Before joining the WaterPulse team, Pat held sales management positions with Navajo Agricultural Products Industries and Earthstone/Growstone, where he helped grow the company from a startup to a multi-million dollar operation. He was also the Vice President of Business Development at SPAR Group, Inc., the world’s foremost international in-store merchandising firm, where he worked with leading U.S. big box and grocery retailers. As Vice President in charge of Strategic Accounts, Pat draws on his extensive experience in general retail and garden center markets to build strong relationships and support the needs of the worldwide big box retailers in their lawn and garden center operations and live goods sales.


Pat Beare

Steve Hundley, Vice President of Field Support

Steve has more than 25 years of management experience in military, technology, transportation, supply-chain, and big box retail operations. Most recently, he was a store manager for Walmart where he grand-opened one new store and significantly improved store operations and profitability in another. He is a former U.S. Army Infantry officer and was the Iraq Country Manager for transportation operations on U.S. Federal Contracts for over five years. In the latter position, he handled transportation operations with over 800 employees on contracts valued in excess of $6 billion. As WaterPulse’s Vice President of Field Support, he is charged with developing the field support function and managing key account relationships at the senior management level to ensure total client satisfaction. Steve earned a BS in Sociology from Virginia Commonwealth University.


Board of Directors


Bob Harris, Director

Bob is Vice Chairman of Investment Banking at Rutberg & Co and until December 2011, was a Partner and a founding member of Stone Key Partners. Prior to Stone Key, Bob was a Senior Managing Director at Bear Stearns where he was Vice Chairman, Head of the Technology Group and Co-Head of the Global Technology, Media and Telecom Group. Bob also helped build Bear Stearns’ investment banking efforts in China and India. Prior to joining Bear Stearns in 1998, Bob was the founder of Unterberg Harris, a full service investment bank with advisory services, sales and trading, research and retail capabilities and he co-managed the firm’s venture capital funds. Previously, Bob was a General Partner, Managing Director and a Member of the Board of Directors of Alex, Brown and Sons. Bob started his investment banking career at Robertson Colman & Stephens in 1978 after beginning his business career in the finance department at Standard Oil Company of California (Chevron). Bob has served on numerous public and private company Boards of Directors, and has been active in San Francisco Bay Area charities. Bob served in the US Army and received BS and MBA degrees from the University of California, Berkeley.

Michael Danese, Director

Mike has been a member of the WaterPulse Board of Directors and an outside investor in the Company since 2006. His experience spans 28 years in the Semiconductor Capital Equipment industry as an engineer and manager. Key business involvement includes Plasma Etch Engineer for the industries first production worthy Reactive Ion Etch tool at Applied Materials, Chemical Vapor Deposition Engineer at start-up Genius Inc., where he remained through the company’s successful IPO, Vapor Phase Etch Engineer/Manager with start-up Advantage Production Technology which was later sold to a competitor and National Service Manager/Product Marketing Manager at Dainippon Screen. Mike is currently with Pacific International, a successful organization that he co-founded 15 years ago that imports semiconductor technology from Asia. He received his BSEET from DeVry University 1981.

Ron Booth, Director

Ron is the owner of Ronald Booth & Company, a consulting and Investment Company in Las Vegas, NV. Ron served on the Board of Directors of Submicron, a semiconductor chip manufacturing company in Allentown, PA from 2001-2003. Ron graduated from California State University, Chico, with a BS in Business Administration and Accounting. Ron was a licensed CPA in the State of California from 1984, but is inactive at this time.

Jim Declusin, Director

Jim worked for Kaiser Steel from 1968-1985 in various management positions. From 1986-2002 he was the EVP Commercial and COO California Steel – a successor company to Kaiser Steel. From 2003-2010 he was the President and CEO of Oregon Steel and he successfully sold that company to Evraz Steel in 2008 and he remained in the same position for two years. During his tenure at Oregon Steel, the company acquired certain assets of Ipsco Steel which brought the total steel production to approximately 5 million tons a year. Jim retired in 2010 and joined the Board of Northwest Pipe as its lead director and he remains on that Board to this time. Jim has a BS from Santa Clara University, 1964. He was also a Lieutenant in the United States Navy from 1964-1967.